Longines increases support of Hickstead

The Swiss watchmaking brand has signed as Title Partner at Hickstead for a further three years.

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Hickstead is delighted to announce that Longines will be increasing its support of the showground in a new partnership deal that continues until 2021.

The Swiss watch brand is already the Title Partner, Official Timekeeper and Watch of the entire Longines FEI Jumping Nations Cup™ series, of which Hickstead hosts the British leg.

As well as taking title partnership of the five-star international showjumping event known as the Longines FEI Jumping Nations Cup™ of Great Britain, they will also be known as the overall event partners for the Longines Royal International Horse Show (23-28 July 2019).

One of the oldest horse shows in the world at 112 years old, the Longines Royal International Horse Show features hundreds of championship showing classes alongside national showjumping, carriage driving, scurry driving and the popular MS Amlin Eventers’ Challenge. 

Longines also takes on naming rights to Hickstead’s famous International Arena. The Longines International Arena is one of the largest grass showjumping rings in equestrian sport, and the iconic ring has played host to most of the best horses and riders in the world. 

“We are extremely fortunate to have a longstanding partnership agreement with Longines, a prestigious company and the biggest supporter of international equestrian sport,” said Hickstead Director Lizzie Bunn. “Our sport simply could not exist without such partners, and we are delighted to have signed with Longines for a further three years.”

The scheduling of the international showjumping classes has been altered for this year, with the flagship Longines FEI Jumping Nations Cup™ leg moving back to its traditional slot on Friday afternoon, while the Longines BHS King George V Gold Cup returns to the Sunday afternoon and will bring the event to a close.

“After a revised timetable last year, we have returned to the previous show format with the Nations Cup on Friday,” explains Lizzie Bunn. “This allows selected riders to focus their attentions on representing their country on the Friday while also allowing them to make the decision whether to ride the same horse in Sunday’s Grand Prix or to compete one of their other top rides.”

Tickets are on sale now.

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