Al Shira’aa Derby reaches new heights thanks to Facebook

A new livestream on the social media site saw an increased number of viewers watching the Hickstead Derby Meeting online

CP1_9557 (Large).jpg

More than 35,000 visitors came through the gates at the All England Jumping Course for last month’s Al Shira’aa Hickstead Derby Meeting.

With considerably better weather for this year’s event compared to that of 12 months ago,the gate figures were up by more than five percent.

An increased number of equestrian fans were also able to watch the showjumping, showing and driving action from afar thanks to the livestream on the Hickstead.TV platform. With a single camera livestream covering all the classes in the International Arena from Thursday onwards, plus a full multi-camera broadcast of the main classes each day, more coverage of Hickstead was shown live than ever before.

For the first time ever, the livestream was also embedded on Facebook, giving the video feed a much greater reach and also allowing viewers to comment on the action and interact with other showjumping enthusiasts during the classes.

“We were pleased to see an increase in viewing figures for this year’s Al Shira’aa Hickstead Derby Meeting, with more people watching via and Facebook,” says Hickstead Director Lizzie Bunn. “With highlights being shown on Sky Sports and Horse & Country TV soon after the event, we were able to deliver the best of both worlds and ensure that everyone was able to watch the show from anywhere in the world.”

It was a superb week of equestrian sport, with highlights including Holly Smith returning from a broken leg to win the Bunn Leisure Derby Trial; Matthew Sampson scoring his first major international win at Hickstead in the British Speed Derby; and of course the epic jump-off final of the Al Shira’aa Derby, in which Nigel Coupe came out on top ahead of Harriet Nuttall.

This was the first year of a new sponsorship from Al Shira’aa Stables, an Abu-Dhabi based equestrian company founded by Her Highness Sheikha Fatima Bint Hazza Bin Zayed Al Nahyan.

“We’d like to express our sincere gratitude to the team from Al Shira’aa for sponsoring the Hickstead Derby Meeting. Our sport simply couldn’t exist without the generosity of such sponsors, and we’re extremely lucky that Al Shira’aa has come on board to support our most famous class,” said Lizzie Bunn.

Kate Moisson, Project Manager for Al Shira’aa, added: “It’s been a fantastic collaboration between the Bunns and Al Shira’aa, and it’s one which we hope will continue for many years to come.”

Next year’s Al Shira’aa Hickstead Derby Meeting runs from 21 - 24 June 2018.

  • Share:

Other Stories

Hickstead offers free shopping day at Derby meeting

Thursday December 07 2017

Read more

Hood awarded for Performance of the Year

Monday November 27 2017

Read more

Top lots up for grabs in our Showtime Ball auction

Friday November 10 2017

Read more

Dutch riders strike gold in Longines FEI Nations Cup Final

Wednesday October 04 2017

Read more

Trevor Breen scores second win in the All England Grand Prix

Sunday September 03 2017

Read more

Millie lives up to the Challenge

Saturday September 02 2017

Read more

Alex Gill and Billy Rembrandt are picture-perfect

Friday September 01 2017

Read more

Georgia gets Championships off to a flying start

Thursday August 31 2017

Read more



THE ALL ENGLAND JUMPING COURSE HICKSTEAD HASSOCKS WEST SUSSEX BN6 9NS Tel: +44 1273 834315 Fax: +44 1273 834452 View our Privacy Policy.

Our website uses cookies

Find out more about how these are used in our privacy policy.