Hickstead jumps into new digital era with new-look website

We are delighted to announce the launch of our brand-new Hickstead website, unveiled in time for the start of the 2026 international season.

The fresh new website is the result of months of planning and collaboration between website designers Blueprint Design Co, our ticketing agent TICKETsrv, Hickstead's Head of Digital Communications Emily Strickland, Hickstead’s Sponsorship and Marketing Manager Simon Gaskin, as well as Hickstead's other Heads of Department and Executive Directors.

Combining a stylish new look with enhanced functionality, the redesigned website reflects Hickstead's heritage while delivering a modern, user-friendly experience for visitors and competitors alike. Among the key improvements is a dedicated Competitor Zone, providing riders with easy access to show entries, schedules and results. The new website also streamlines the ticket-booking process, making it simpler than ever for visitors to browse and purchase General Admission and Members' Enclosure tickets, as well as a range of hospitality and upgrade options including the Highweald Ringside Terrace, Ringside Parking and the Members' Restaurant.

Beyond the horse shows, the website showcases the full breadth of Hickstead's offering. "Launching a new website is always a big task for any person or company, but here at Hickstead we have a particular challenge," said Hickstead Director Lizzie Bunn.  "We needed to create an online space that showcases the scale of our business and what makes our showground special – putting our iconic horse shows front and centre, while also introducing visitors to every aspect of what we offer, from hospitality to membership, from arena hire to weddings and parties, from shopping to sponsorship and everything in between. That's been the task we faced during the lengthy redesign process, and we'd like to think it's been very successfully delivered."

The Hickstead season gets underway with the Al Shira'aa Hickstead Derby Meeting, taking place from 18–21 June. Tickets are available now.